The BASF Agriculture Engagement Center was designed to excite individuals of different generations and professions to experience modern agriculture in a way that would be memorable and abundantly educational.
This existing building was renovated to allow for a grandiose entry space encompassing the exhibit area. The exhibit space is multi-functional for private and non-private meetings, special events, or additional display space at certain times of the year. BASF worked with Impact XM to provide interactive displays, allowing visitors to touch and interact with the advances in agriculture technology.
The organic movement throughout the interior makes visitors feel encompassed by the agricultural surround. Natural elements of metal, wood, and grass travel through the space, engaging each visitor to move about and explore.
The patio extends into the gardens, creating an area for collaboration and reflection with other stakeholders, students, and BASF members. The extended patio allows for the ability to have larger specialty events.